Marketing Management and Marketing Research

Marketing is the process by which a firm or organization advertises its product or service and raises awareness of it to the potential customers. Marketing is often considered to be one of the most important marketing strategies because it serves as a tool to promote new products or services and also to establish or enhance existing client loyalty. Marketing also refers to the act by which an organization undertakes at least for the first stage to engage its prospective target market, develop meaningful relationships with these consumers to generate ongoing value for clients, and finally to extract value from consumer buying behaviour to maximize benefits for the firm. Marketing is not a one-time activity but rather a continuous process that has both an initial and an alternative aspect. Marketing is a creative process that seeks to inform the public about a product or service offered by a firm or organization.


One of the biggest problems facing organizations today is what is called marketing myopia. This is the phenomenon whereby marketers fail to distinguish between the concepts and characteristics of marketing. Some marketing concepts are simple while others can be complex. For example, a marketing concept such as’retail penetration’ might be very easy to understand and be a strong selling point, whereas ‘customer loyalty’ can be a more difficult concept to understand and therefore is often not properly used by marketers. The confusion is mostly caused by a failure to identify the exact purpose or the desired results of marketing.

A major challenge facing organizations today is in developing a unified marketing management approach that would help in aligning their advertising, selling, and buying activities. The main problem is that there are several competing perspectives on each of these aspects. At a broad level, the marketing management concept is related to business objectives and goals of a firm. Within this perspective, there are three primary areas of focus – the marketing strategy, the selling strategy, and the customer’s strategy. The latter involves issues such as societal marketing strategies, segmentation, measurement of the market, and analysis of customer behavior.

The marketing management concept includes three primary areas of focus – competitive positioning, which focuses on attaining the customers of the competitors, market share, and profitability. In competitive positioning, marketers use a variety of marketing strategies, including product innovation and positioning in the market, price and value comparison, brand name building, and advertising and selling. Market share involves assessing the market size, consumer spending patterns, and competitive prices.

Customer behavior is also another key area of marketing management concept. The analysis of this behavior helps in understanding and addressing the customer needs and in measuring their satisfaction levels. Measurement of customer satisfaction helps in improving services and products and in identifying customer preferences.

A key objective of all marketing activities is the creation of market share. There is a wide array of techniques used for achieving this goal, including product marketing, selling methods, advertising and promotions, price, promotion, and public relations. The effectiveness of each of these marketing activities is determined by the type of business, market, and customer. Marketing research and marketing management are interrelated and depend on each other.

How to Learn How to Become a Designer?

A designer is defined by Merriam Webster as “a person who designs or makes designs for things; the chore of arranging things so as to meet definite specifications”. A designer’s job is frequently described in terms of art, in which case the term refers to the designer who applies artful and imaginative skills in order to arrange and combine matter in a pleasing and appealing way so as to meet definite expectations of others. A designer may use mathematics and science in his efforts, but most of his effort is in the area of art and design.

A designer is also known by other names and there are actually several types of designers. An architect is one who designs buildings and structures. A structural engineer is one who creates plans for buildings and other structures. A decorator is one who gives ideas and suggestions to decorators. And a furniture designer is one who combines his knowledge of furniture making with his knowledge of architecture and design in order to create functional and attractive furniture.

A designer’s job usually starts off with the idea or concept. The designer will draw up the blueprint or layout of the thing to be designed. After drawing up the blueprint, he must then sketch the outline of the object in three-dimensional space using CAD software ( CAD means Computer Aided Drawing Software). He will then start working out his construction details. He will make rough drafts and try his hand at making them into real life models. After completing the rough draft, he will start putting together his construction details and see how well they match and work together.

An illustrator is someone whose job is to draw exact reproductions or images, usually in a two-dimensional format. Most freelance illustrators work from computer generated designs (CAD). In addition, many graphic designers ranges from working strictly in black and white to colored screen. Many also have additional capabilities such as using special effects.

A web designer is someone whose designs are made up of hyperlinks that people can click on to open up a web page in a browser. Web designers often use programming languages such as HTML and JavaScript to create web designs. Web designers range from absolute beginners to those who can create some of the most sophisticated designs known today. If you’re wondering how to learn how to become a web designer, keep reading to find out.

Interior designers are people whose work mainly consists of decorating interiors of buildings and homes. In addition, they can help decorate your home by suggesting the best colors and furniture that matches your tastes. Interior designers ranges from absolute beginners to those who are able to create some of the most sophisticated designs known today.

Real Food – A Healthy Lifestyle

Food is any material prepared with the intention of providing nutrition to an organisms. Food is generally of animal, plant or fungi origin, and typically contains nutrients, including vitamins, proteins, carbohydrates, sugars, or other macronutrients. The word “food” comes from the Latin word “agriculus”, which means “of grass”.


The human body requires a variety of foods in order to sustain its physical, emotional and physiological functions. Every day, food is consumed to satisfy hunger, regulate body temperature, provide energy, and provide the nutrients that are necessary for life. However, over time, many people begin to experience health problems related to deficiencies of certain essential nutrients in their diet. Often times, this is due to a decrease in the amount of dietary fibre in their diet. It is this one nutrient that has proven to be one of the most important to support good health, and is contained in the majority of everyday foods.

A lack of dietary fibre means that individuals consuming these types of carbohydrates have a much lower intake of energy and often feel more sluggish and less energetic than they did before they started to eat less carbohydrate foods. As a result of their decreased energy levels, they have a tendency to overeat, putting all of the calories that they consume on the table while feeling hungrier than they did before. This often leads to an increase in the desire to eat, which leads to an increase in the amount of carbohydrates consumed, and so on. When this cycle is repeated day after day, it can lead to weight gain, which is often one of the underlying causes of poor health among American adults.

Carbohydrates are the main source of energy in food, and form the foundation of most healthy diets throughout the world. However, there is much more to food than simply calories and carbohydrates. For example, certain foods are rich in vitamins and minerals that our bodies need to maintain a healthy balance of our bodily fluids, hormones, and other nutrients. Without these kinds of nutrients, we cannot function normally. Many people are still not aware of the importance of choosing foods that are high in nutritional value, and as a result they are often getting their nutritional needs from foods that are significantly low in nutrition.

The best way to get all of the nutrients your body needs is to ensure that you eat a balanced diet consisting of real food. Real food is food that does not contain artificial enhancements, preservatives, or anything of the like. Foods that are real are also easy to digest, provide sufficient nutrients for your body, and usually come in nutrient dense blends. Many of the world’s most popular dishes use real food as a base for flavor and presentation, but do not utilize highly processed and refined products as a means of enhancing their nutrient content and eliminating chemicals from their diet. Many individuals who suffer from chronic illnesses find that when they switch to real food, they begin to feel better and have increased energy levels and better overall health.

By choosing to eat real food in its purest form, you are building a strong foundation for a healthy lifestyle that will help you to live a long and disease free life. A balanced diet consists of a variety of unprocessed food that is high in nutritious value. Unprocessed food is food that has not been heated, sauteed, boiled, or deep fried. By eating a diet consisting of unprocessed whole foods, you can begin to reap the same benefits that a person who eats a healthy lifestyle receives. Real food, unprocessed food makes a strong and lasting difference in a person’s health, and a powerful example of a healthy lifestyle.

Wedding Ceremony in Chinese Culture

A wedding is an occasion in which two individuals are legally joined in matrimony. The customs and traditions vary significantly between societies, ethnic groups, religious faiths, regions, and countries. In the United States, the tradition of having a wedding party typically takes place in a church, reception hall, or other location dedicated to this form of public expression of commitment and love.


There are many customs and traditions surrounding Jewish weddings. The Jewish wedding ceremony is usually performed three to five days after the date of the groom’s wedding day, known as niddah. The wedding party is also held at this time. The wedding invitation, which serves as the formal invitation to the ceremony, contains specific instructions for the bride and groom, as well as the date and time of the wedding. Many of these same instructions are also contained in wedding planning guides and prayer sheets that are distributed to the guests at the time of the wedding.

Jewish weddings are not simply celebrations of the couples love and commitment to one another; they also represent the collective continuity of the Jewish people. There are several different ceremonies that are performed during Jewish weddings, including the lighting of the synagogue lamp, the sending of the dove into the pond at night, and the celebration of a mani, which is the Jewish bath that lasts for the nine days leading up to the wedding. These ceremonies represent various aspects of Jewish history and tradition. For example, the lighting of the synagogue lamp symbolizes the restoration of the temple to its former glory following the rebuilding of the Temple by the High Jewler Joseph and his fellow Jews following the destruction of the Jerusalem Temple by the Romans in 70 A.D.

Another important aspect of a Jewish wedding is the exchange of the wedding vows. These vows, or wedding vows, are recited by the bride and groom in a synagogue or other place of worship before they are pronounced by the rabbi. The wedding vows are used as a means of expression by both the bride and the groom conveying their love for one another, their intention to marry, and their desire to spend their lives together as a married couple. The wedding vows can be personally written by the couple or they can be prepared by a member of the wedding party or the wedding officiant.

One important detail of the wedding ceremony is the wedding dress. The traditional Chinese wedding dress is white, but other ethnic or cultural wedding dresses are also available. In a Chinese traditional wedding dress, the groom is expected to wear a matching traditional Chinese pajama, known as the jungkran pants. This jungkran pants style is believed to have been first worn by the groom during his military service in World War Two in which he was stationed in Manchuria (now named China) and was forced to serve in the defense forces. During this time period, he developed the habit of wearing the pants to bed on his return from the war a tradition that has now carried over into his wedding day attire.

On a less elaborate but just as significant part of the wedding ceremony is the exchange of wedding rings. A ring is usually worn by the bridegroom on his left hand before the wedding ceremony begins. This ring symbolizes the beginning of a new relationship as husband and wife, and was traditionally given by the bride to the groom’s family. However, today, grooms can also present their rings prior to the marriage ceremony. The wedding date and time of the wedding reception follows after the marriage ceremony.

The Pros And Cons Of A Joint Tenancy With Tenants

If you’re looking for a Commercial Investment Property with fixed rate equity, then look no further. I will provide a bit of information to help you select the right Commercial Investment Property for your needs. When I say fixed rate equity, I am referring to returns on your investment, not to initial investment. In other words, if you invested $1000 and it increases by ten percent, does that make you a better investor than you were at the start? Of course not, but now you see where the problem is.


Joint tenancy (JT), can have two owners in just one property. Can acquire interests at various times throughout the year.

Each joint tenant is entitled to equal ownership (although not identical share in profits), so the propety actually goes up in value each year! The problem is that there are often large movements from tenants to joint owners. This causes the property’s equity (the difference between the amount of equity contributed by the joint-tenants to the overall value of the property) to decrease. This is actually a net increase to the overall value of the property, since there is no increase in the equity due to the increase in equity of the joint-tenants.

The solution to this problem is to add on another mortgage to pay off the joint tenancy. Many homeowners choose to “create” a second mortgage for this purpose. This second mortgage is secured with the equity already existing in the property. If the property’s value decreases because of fluctuating market conditions, the mortgagee is protected. This is especially helpful in “short sales”, when there are few prospective buyers and sellers, and when the properties are in “crisis” stages, wherein the sellers are unable to get their asking price for the properties.

It is also possible to create two streams of income. One method is to use the rent from the tenants to pay the mortgagee, while simultaneously paying the costs of maintaining and building the properties. Another method is to charge tenants a fraction of the cost of building and maintaining the home. Both methods can bring in a steady income, although the former is easier to achieve. However, if both parties agree to share the cost, it is usually easier to have a steady income.

Propety is a highly desirable property to buy, but it has a downside. If the owner does not pay the mortgage, it becomes “tenant-equiped”, and the tenant cannot normally sell the property, unless it is “affordable rent”. Thus, although a propety might represent an excellent opportunity to purchase a property at a bargain, it is often not advisable to buy a propety simply because it is a joint tenancy with tenants.

Gap Year Travel: It Is Good For Developing Yourself


Gap Year Travel: It Is Good For Developing Yourself

Travel is generally the movement of individuals between distant geographic locations. It is the collective movement of individuals from place to place. Travel can be one-way or round trip, and is usually done by human feet, vehicle, train, plane, truck, bicycle, or some other means. There are also other modes of travel such as air freight, courier, road services, ferry, etc. Travel has a broad range of categories such as public or commercial, personal or family, corporate/organization, educational, trade and commerce, and military/aid tours.

In terms of modes of travel, one of the broad categories of travel is business travel. Business travel is one of the most common types of travel and usually involves travel involving meeting or conferring with clients or business partners from another location. Another type of travel related to business is leisure travel, which can include pleasure travel such as visiting beaches and tourist attractions. The travel activities for leisure purpose include sightseeing, shopping, dining, and other forms of entertainment.

The leisure travel also includes solo travel, which is more or less a self-sufficient travel in which the traveler has his or her own transport and stays in the same place as with other solo travelers. On the other hand, there are other categories of travel where the traveler is accompanied by another person. These are commonly referred to as group travel. For example, long-term slow trip, which is a package deal in which the travelers together have a fixed time frame within which they must complete the journey; air, rail and sea cruise, which are more or less standardized travel routes; and yacht, private cruise or yachting, are other examples of long-term slow trip packages.

For those who love to travel and know how to handle their budget, there is budget travel. Budget travel is basically about spending less to get more. In this case, all the necessities are packed but the excess amount is left at home. For those who love to go out and experience the various sights and tastes in the city, there is city travel. This is mostly done in a rented vehicle where you have all the luxury that you could ever dream off without having to buy expensive items.

Another form of budget travel is group tour travel where in several groups of friends or families are scheduled to travel to the same destination. You can call it a family tour or a group tour but whatever you call it is up to you. When we say group tour, this actually means that you will be traveling in a group without your family members travelling alone. However, this type of travel needs much planning because aside from the fact that there will be a lot of things that you need to pack for your trip, you would also have to arrange for air tickets and hotel reservations. You will need to call and confirm these things at least two weeks before your scheduled departure date.

The three types of travel mentioned above can come in handy when you are planning a gap year travel. It is not only affordable, convenient, and safe; it is also fun and exciting! Traveling in this manner also allows you to explore more destinations, meet new people, do more activities, get more back home chores done, work more on your English and learn more about your culture. But most of all, while you are enjoying your gap year traveling, you would also get to practice the priceless skill of developing your self-discipline and work ethic as you live away from home. This is something you would never get to do while in the comfort of your own family’s home!

The Process of Exchanging Currencies


The Process of Exchanging Currencies

A currency in the simplest sense is currency in circulation especially when in active use or circulating as a medium of trade, particularly circulating coins and banknotes. Money being easily exchanged in different markets worldwide, currency plays a vital role in our daily lives. For instance, when you go to a supermarket, you will most probably use the local currency rather than the US dollar.

There are several types of currency used in our modern economies, including the US dollar, the Euro, the Japanese yen, the British pound, the Australian dollar and the Swiss franc. Each of these currency pairs has their own unique values, which are also affected by other factors like political and economic events, global trade and investment trends and of course, supply and demand. More recently, the trading value of some currencies, like the Australian dollar and the Swiss franc, has been on a downward spiral.

In a simple economic sense, currency trading is a process of selling one currency (the base currency) for another currency (the base currency multiplied by the exchange rate). For instance, if an Australian dollar is exchanging for the British pound, or vice versa. This transaction results in a change in the total value of the base currency, which can either strengthen or weaken in relation to that of the other currency. The buying and selling of currencies is done in the foreign exchange market or currency trading. Usually, people and institutions conduct currency transactions in the Forex market, which is located within the world wide web.

Silver has always been popular as a precious metal, and until the 1980’s it was the only true store of value. Today however, with the advent of electronic money, people have begun to convert their paper money into valuable metals like the silver, gold and platinum. Thus, although it is true that gold and silver coins are no longer in wide use, their value has increased due to the increasing demand for them in the foreign exchange market. The precious metals are also highly sought after by investors for the creation of collectible and investment grade coins and medals. The U.S. dollar and the British pound are often chosen as standard bearers for these metals, though the Canadian dollar is also used.

The process of purchasing national currencies is called foreign exchange trading. Certain nations issue their own national currencies, while others trade on the global market. The legal tender issued by a nation must be accepted everywhere it is used, otherwise it becomes worthless. Usually, the only legal tender that remains in effect is the U.S. dollar due to its worldwide recognition. However, most nations have stopped issuing national currencies.

Money is traded in the Forex market through banks and financial institutions that buy and sell international currencies in exchange for one or another type of asset. Usually, banks issue banknotes or convert them into local currency. Digital currency, also known as e-currency, is issued by online financial companies like PayPal and WorldPay. Digital currency can be traded between different entities just like it is tradable in the Forex market. A well-established electronic money transfer company like PayPal usually issues the electronic currency used in Forex trades.

Four Ps of Marketing Management


Four Ps of Marketing Management

Marketing is one of the most important aspects of business that determines the success or failure of a company. Marketing is used by businesses to sell their products and services to customers. Marketing refers to the whole process an organization undertakes in order to engage with its target market, establish positive relationships, generate service-based value for the customer, and get return on investment. The key elements of marketing are the marketing strategy, the marketing messages, measurement of customer response, and tracking and evaluation of marketing results.

There is a broad concept of marketing that includes brand building, interactive marketing, direct marketing, web marketing, and channelized marketing. These are some of the sub Concepts of Marketing. Brand building is a concept that involves creating a consistent and recognizable name for a company. It includes the development of a set of values, reputation, and product that reflect the culture and ethics of the organization.

This coordinated marketing concept includes three basic areas: Satisfying Consumers, providing a solution to a problem, and exceeding customer expectations. Satisfying consumers is about offering a product or service that provides a satisfying experience and solves a problem. The solution to a problem is something that solves a need. A company must satisfy consumers in all three areas in order for it to survive. These concepts are interdependent and each influences and directs the others.

The third area is integrated marketing management. This is a concept that involves marketing concepts which are interdependent in the overall plan of action. Marketing management refers to those elements that support and drive each other. One example of this is the marketing concepts and strategies related to selling and buying of goods. Social media marketing management includes activities such as social media marketing, content marketing, and SEO (search engine optimization) marketing.

Marketing myopia refers to a common marketing concept where products or services are seen only from the customers’ perspective. A perfect example would be an advertisement showing only the benefits of the product, while ignoring or trivializing the negative aspects. This leads to marketing concepts such as “the more the better.” Instead of listening to feedback, consumers just accept the fact that a product is good enough to buy. This concept is leading to marketing myopia, where even negative aspects of products are being ignored by consumers.

Marketing myopia is one of the four Ps. The others are knowing your customer, developing your community, designing for perfection, and providing quality service. Marketing these four Ps will ensure that you get your product across to consumers with great satisfaction and value. Following these tips will ensure that you manage to sell your product to a market that has a lot of potential.

What Is A Designer?

A designer is someone who designs the shape or form of something from scratch, before it’s even made. In reality, anyone who makes tangible or intangible items, devices, processes, laws, processes, games, graphics, solutions, or experiences can also be called a designer. Designers do not have to use computers, design programs, or even possess an artistic or technical skill in order to create things that people enjoy. All they need to do is be able to think and choose designs that meet the needs of customers.


Designers are changing our world every day, one drawing to another, one idea to another, one concept to another. Today’s designer can make things appear life-size; create 3D images and scenes, video game characters, and images and animations that will help people in every way imaginable. They can modify designs to better match specifications, budget limitations, and meet legal demands. A good designer can work in numerous industries, and help to create new and innovative products for clients. In some cases, a designer may be employed by just one company, but on a freelance basis. In both cases, a designer’s work is widely varied and the possibilities are exciting and new.

One area of frequent change and innovation has come to light in the design work world. Modifying designs is often done in response to emerging or current conditions. For instance, many modern houses contain very high tech insulation materials that were previously considered too expensive or difficult to produce. These new technologies now exist at a reasonable cost, and designers are being asked to adapt their portfolio to include these materials. The client may specify a particular look or feel desired by the home, and the designer must then figure out a way to incorporate the new technology into the existing designs.

Modifying designs also help designers improve the quality of what they produce. Many products may have flaws that a designer can identify and correct and simply modifying the product so it meets the client’s requirements can dramatically alter the end product. Modification is not limited to changes in color or style, either. Some designers have created new and inventive ways to sew clothing, and the fashion industry is paying very close attention. This type of imaginative thinking is helpful to clients who may want to alter an old product design but do not know how. Designers have also found creative ways to work with materials that were previously considered impossible to utilize in the creation of a particular product.

Designers have also discovered new ways to use images in product design. Photoshop, Illustrator, and Fireworks are just a few of the program’s designers use to create unique visual representations of their ideas. Designers are no longer confined to a pen and paper; technological advances have created new tools for product design. As technology improves, the complexity of the final product also decreases. New software helps designers make the most of the limited space available in a computer and help them create detailed, complex visual representations of their ideas.

Interactivity design is the study of interactions (or interaction) in design. Designers may work on television and movies, creating a TV show, video games, and movie tie-ins to current events. More, designers are finding that the best way to create realistic user experiences is to use the user’s existing behaviors to recreate the product within the user’s environment. The product designer should think about the preferences of the user and how he or she will interact with the product. Interactivity designers create environments that allow the user to perform activities related to what the user is looking at, looking for, touching, smelling, or listening to.

Why You Don’t Need Them

The term “food” refers to any material absorbed into the body to provide nutrition to the organisms. Generally speaking food is composed of plant, animal, or fungi origin, and includes essential nutrients, including vitamins, proteins, carbohydrates, or minerals, which are required by the body in order to maintain its normal function. In most cases, the human body cannot produce its own food. Various foods are necessary to maintain a healthy and varied diet. However, there are certain types of food that we consume on a daily basis that are quite toxic to humans and need to be severely limited or eliminated from the diet.


One type of food that has to be restricted or eliminated from the diet is the type that is contaminated with genetically modified (GM) food products. This means that if you eat or buy food from a grocery store or farmer’s market that is labeled as having GM food in it, then you should know and understand that this food is at a greater risk of containing genetic material that could harm your health. For example, spinach that is GM would contain a gene that allows the plants to grow more rapidly than they should, making the plants less nutritious for human consumption. Similarly, milk that is GM contains another gene that makes cows produce more lactate, meaning that cows’ milk is full of milk proteins and less nutrients like calcium and protein, both of which are important for healthy bones and muscles development in growing children. GM potatoes and cottonseed are also at risk of being contaminated with genetic material that could potentially harm humans.

Another area where food is categorized as “chemically altered” is with regards to the carbohydrates that are in the food. Just about every food that is consumed around the world is altered in some way to enhance the growth or make it better suited to human consumption. Carbs can be altered by adding extra sugars or reducing the amount of fiber that is present, for the purpose of increasing the storage and metabolic rates of energy within the food. This is often done to increase the shelf life of the food, or to make it easier to digest so that it can be used more easily as a food source. There are also some carbohydrates that are chemically altered for the purpose of changing their chemical properties in order to allow them to be metabolized differently from other carbohydrates.

A prime example of food that has been subject to these changes is sugar. Sugar is one of the most commonly used fuels in the production of food, as it provides both food energy and is a source of many nutrients that are vital to human nutrition. However, most processed sugar has been found to be completely devoid of nutritional value, often containing no nutritional worth whatsoever. As a result of the widespread use of chemical-based processes to alter sugar’s chemical properties, the value of the nutrients that are supposed to be provided by this fuel have been greatly reduced.

Another type of food that has been found to have had its chemical properties altered to enable it to be more easily processed is fat. The process of converting animal fats into a product that we call alcohol required the modification of the carbon and hydrogen bonds in order to make it more soluble in water. The conversion of the fat into energy was, in turn, altered so that the fat itself would have greater surface area available to store food. While fats are generally thought to provide dietary benefit, the current understanding is that they do not play a significant role in supporting the human body’s overall health and nutrition. Therefore, they are not useful as nutrients in their natural state.

It has been found that if people want to eat healthy, they need to eat more foods that contain the right combination of vitamins, minerals, carbohydrates, protein, fat, and other nutrients. Although food manufacturers would like us to believe that there is such a thing as a perfect food, the reality is that all foods contain elements that can affect our health, whether they are good or bad. In order to get the disease called food deficiency, you need to eat enough vitamin D, which can be obtained from seafood, green leafy vegetables, fortified soy milk, fortified tofu, vitamin-rich fruits and vegetables, oily fish, and fortified white bread.